The Weather Channel has nothing to do with it. Our two recent snowstorms in Kansas City, likewise. The ‘snowball effect’ being discussed in print and on TV won’t soften anytime soon.
This is an economic snowball — one that’s gathering momentum following what CNN’s Money website describes as “the best year for U.S. real estate market in five years.” Businesses that stand to benefit from growth in the Kansas City housing market are watching closely.
The Wall Street Journal’s snowball report took form in January 28th’s Marketplace section, where the top headline read “Housing Recovery Opens Spigot…Makers of Products From Carpets to Air Conditioners Feel Effects of Rebound.”
It was even more heartening as a counter to the most recent government indications that the greater economy seemed to slow. The housing sector’s performance was so strong it acted as a tonic to its many associated industries: among them, many local retailers.
The snowball effect was noted widely. The company that makes Carrier air conditioners said that orders rose 20%; Honeywell International reported the “first sign of life we have had in a while.”
Locally, fingers were crossed that Kansas City businesses will be swept up in the snowball. National suppliers expected that to happen. “Housing is what we see leading the economy out of the doldrums,” according to the CFO of United Technologies Corp. The WSJ reported evidence that Americans are spending more to build and refurbish their properties.
With sales of existing housing registering the largest annual jump since 2004, it should come as no surprise if Credit Suisse’s Daniel Oppenheim proves correct in predicting a 7%-8% rise in home improvement spending. He expects it to keep going for at least the next two years. That’s a pretty solid forecast, and in line with what most observers are saying.
All in all, the boost from the housing recovery is one snowball no one seems to think is likely to melt soon. Let’s hope that isn’t the case for our snow-covered streets.